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Video Lecture Description Sub-Category Time Click to view video


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Mod-01 Lec-01 Introduction to the Study of Consumer Behaviour Consumer Behaviour 57 min Click to view videos
Mod-01 Lec-02 Introduction to the Study of Consumer Behaviour (Contd.) Consumer Behaviour 59 min Click to view videos
Mod-02 Lec-03 Market Research and Consumer Behaviour Consumer Behaviour 57 min Click to view videos
Mod-02 Lec-04 Market Research and Consumer Behaviour (Contd.) Consumer Behaviour 57 min Click to view videos
Mod-03 Lec-05 Market Segmentation and Positioning Consumer Behaviour 53 min Click to view videos
Mod-03 Lec-06 Market Segmentation and Positioning (Contd.) Consumer Behaviour 60 min Click to view videos
Mod-04 Lec-07 The Consumer Decision Making Process Consumer Behaviour 58 min Click to view videos
Mod-04 Lec-08 The Consumer Decision Making Process (Contd.) Consumer Behaviour 58 min Click to view videos
Mod-05 Lec-09 Models of Consumers and Models of Consumer Behaviour Consumer Behaviour 53 min Click to view videos
Mod-05 Lec-10 Models of Consumers and Models of Consumer Behaviour (Contd.) Consumer Behaviour 56 min Click to view videos
Mod-05 Lec-11 Models of Consumers and Models of Consumer Behaviour (Contd. ) Consumer Behaviour 50 min Click to view videos
Mod-05 Lec-12 Models of Consumers and Models of Consumer Behaviour ( Contd.) Consumer Behaviour 59 min Click to view videos
Mod-06 Lec-13 Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement Consumer Behaviour 52 min Click to view videos
Mod-06 Lec-14 Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement (Cont Consumer Behaviour 53 min Click to view videos
Mod-06 Lec-15 Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement (Cont Consumer Behaviour 51 min Click to view videos
Mod-06 Lec-16 Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement ( Con Consumer Behaviour 56 min Click to view videos
Mod-06 Lec-17 Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement (Cont Consumer Behaviour 54 min Click to view videos
Mod-07 Lec-18 Consumer Learning Consumer Behaviour 61 min Click to view videos
Mod-07 Lec-19 Consumer Learning (Contd.) Consumer Behaviour 54 min Click to view videos
Mod-07 Lec-20 Consumer Learning (Contd. ) Consumer Behaviour 58 min Click to view videos
Mod-07 Lec-21 Consumer Learning ( Contd. ) Consumer Behaviour 53 min Click to view videos
Mod-08 Lec-22 Personality, Self Concept and Self Image Consumer Behaviour 57 min Click to view videos
Mod-08 Lec-23 Personality, Self Concept and Self Image (Contd.) Consumer Behaviour 57 min Click to view videos
Mod-09 Lec-24 Consumer Perception, Risk and Imagery Consumer Behaviour 56 min Click to view videos
Mod-09 Lec-25 Consumer Perception, Risk and Imagery (Contd.) Consumer Behaviour 58 min Click to view videos
Mod-09 Lec-26 Consumer Perception, Risk and Imagery (Contd. ) Consumer Behaviour 57 min Click to view videos
Mod-10 Lec-27 Consumer Attitudes Consumer Behaviour 51 min Click to view videos
Mod-10 Lec-28 Consumer Attitudes (Contd.) Consumer Behaviour 54 min Click to view videos
Mod-10 Lec-29 Consumer Attitudes ( Contd.) Consumer Behaviour 51 min Click to view videos
Mod-11 Lec-30 Consumer Communication Consumer Behaviour 63 min Click to view videos
Mod-11 Lec-31 Consumer Communication (Contd.) Consumer Behaviour 60 min Click to view videos
Mod-12 Lec-32 Consumer Groups and Reference Groups Consumer Behaviour 59 min Click to view videos
Mod-13 Lec-33 Family and Family Life Cycle Consumer Behaviour 54 min Click to view videos
Mod-14 Lec-34 Social Class and Mobility, Lifestyle Analysis Consumer Behaviour 58 min Click to view videos
Mod-15 Lec-35 Culture, Sub-Culture and Cross-Culture Consumer Behaviour 57 min Click to view videos
Mod-15 Lec-36 Culture, Sub-Culture and Cross-Culture (Contd.) Consumer Behaviour 60 min Click to view videos
Mod-16 Lec-37 Interpersonal Communication and Influence Consumer Behaviour 57 min Click to view videos
Mod-17 Lec-38 Opinion Leadership Consumer Behaviour 56 min Click to view videos
Mod-18 Lec-39 Diffusion of Innovation Consumer Behaviour 59 min Click to view videos
Mod-18 Lec-40 Diffusion of Innovation (Contd.) Consumer Behaviour 58 min Click to view videos

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